Tag: Netease.com Inc

China Appears to Backpedal From Video Gaming Crackdown

Media Library

Chinese regulators on Tuesday appeared to backpedal from a plan to reduce how much money people spend on online video games, after the proposal had tanked video gaming companies’ stocks and raised doubts about the government’s commitment to reviving China’s slowing economy. The draft rules disappeared from the website of the National Press and Publication Administration, the agency overseeing the proposal, after previously being posted there for public comment. Instead, the page displayed an error. The agency, which issues licenses to game publishers and regulates the industry, did not issue…

World of Warcraft and Other Blizzard Games Will Be Pulled From China

Chin@Strategy

The fallout is unlikely to have a strong impact on the two companies’ bottom lines, said Chenyu Cui, an analyst at the research consultancy Omdia. “NetEase’s online games business has generated more revenue from mobile games,” she said. Other games, such as Naraka Bladepoint, the Westward Journey series and Justice, are its most lucrative products. The company reported that the percentage of total income in 2021 from Blizzard games was in the “low single digits.” The impact on Blizzard also appeared to be limited. Its biggest revenue generator, Diablo Immortal,…