Tag: E-Sports

World of Warcraft and Other Blizzard Games Will Be Pulled From China

Chin@Strategy

The fallout is unlikely to have a strong impact on the two companies’ bottom lines, said Chenyu Cui, an analyst at the research consultancy Omdia. “NetEase’s online games business has generated more revenue from mobile games,” she said. Other games, such as Naraka Bladepoint, the Westward Journey series and Justice, are its most lucrative products. The company reported that the percentage of total income in 2021 from Blizzard games was in the “low single digits.” The impact on Blizzard also appeared to be limited. Its biggest revenue generator, Diablo Immortal,…

New Limits Give Chinese E-Gamers Whiplash

Chin@Strategy

Many in China’s gaming industry agree that games have some downsides. The most popular games in the country are made for smartphones and are free to play, meaning the businesses making them live and die based on how well they draw users in and get them to pay for extras. The game makers have become experts at hooking players. But top-down attempts to wean children off games — what state media has called “poison” and “spiritual pollution” — have sometimes been worse than the problem itself. Boot camps fond of…