The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing. More than 2,000 people were invited to take part in the event, which was advertised as promoting Chinese culture and wellness, according to the Chinese state-run tabloid Global Times,…
Tag: Marketing&PR
Winter Olympics top sponsors ‘silent’ over China’s human rights record
Corporate sponsors of the Beijing 2022 Winter Olympics have been accused of “squandering the opportunity” to pressure China to address its “appalling human rights record”. The Games’ top level sponsors, including Coca-Cola, Airbnb, Procter & Gamble, Intel and Visa, were on Friday accused of ignoring China’s alleged “crimes against humanity against Uyghurs” and other Turkic Muslims in Xinjiang as well the repression of free speech in Hong Kong. Human Rights Watch (HWR), the New York-based campaign group, said it had written to all 13 of the Olympics top corporate partners…