The British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women. The five-minute advert for a multipurpose disinfectant, released across many online platforms at the end of May, features a man comparing his girlfriend with his former partner. Learning that his former girlfriend previously lived with someone else, the man likens their relationship to a “secondhand service”. He then tells his friends that he intends to find a “clean…
Tag: Advertising
Lululemon apologises after Japanese drum row at Great Wall yoga event
The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing. More than 2,000 people were invited to take part in the event, which was advertised as promoting Chinese culture and wellness, according to the Chinese state-run tabloid Global Times,…
Merch sellers cash in on Kirk’s killing with flood of social media ads
Just hours after Charlie Kirk’s death was confirmed, hundreds of advertisements for memorial merchandise appeared on Facebook and Instagram. In a viral post with more than 8,000 shares and hundreds of thousands of likes, the brand See Jesus In You promoted an “Echo of Freedom” shirt with an American flag and Kirk’s signature, calling him a symbol of “faith, liberty, and America”. The simple shirt, which Kirk was wearing when he was assassinated, has become a hot commodity among his conservative supporters. Another clothing brand, Liberty Faith Gear, struck a…
Swatch pulls ‘slanted eye’ ad after backlash in China
The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media. Internet users heavily criticised the “slanted eye” gesture made by the Asian male model as racist. In a post on Instagram and the Chinese social media platform Weibo on Saturday, Swatch acknowledged the “recent concerns regarding the portrayal of a model” in the advert and said it had deleted the promotional material worldwide. “We sincerely…