When Jiang Zemin showed the world that Hong Kong meant business

when jiang zemin showed the world that hong kong meant business

when jiang zemin showed the world that hong kong meant business

Around that time, a representative of Fortune magazine was passing through Hong Kong on his way to another city in Southeast Asia, hoping to negotiate a contract to host the 2001 Fortune Global Forum. The event in those days was annual, alternating between Europe and Asia, and had been held in several cities around the region but never before in Hong Kong.

In 1999, it had been held in China for the first time to coincide with the 50th anniversary of the founding of the People’s Republic. The Shanghai forum was spectacularly successful, with the president and many senior officials attending, plus hundreds of top business leaders from around the world.

Former Chinese president Jiang Zemin dies at the age of 96

02:28

Former Chinese president Jiang Zemin dies at the age of 96

The representative had called on a friend in another government department on his way through to ask about the prospects of an organisation here sponsoring the conference. The friend advised him that such sponsorship deals did not fit conveniently within the scope of government procurement procedures, but there was a new department with a bit more flexibility.

The next thing, the Fortune representative was in my office showing me a draft of the contract. The problem was easy to spot: essentially, the sponsor was being asked to pay for very expensive advertising in a glossy magazine (not very worthwhile on a stand-alone basis) while the forum, which was very valuable as a marketing tool, was being provided and organised for free.

We had been casting around for a public relations opportunity to boost Hong Kong’s profile in international business circles in a positive way. The forum fit the bill and we agreed on the terms.

During the discussion, the Fortune representative asked if we could secure the chief executive to give the opening night address. I said we could but we should be aiming for a national leader as this would be a significant event for the whole country.

His reply was indicative of the attitude of many people at that time. “But they won’t come here. Everyone knows Beijing prefers Shanghai, not Hong Kong.” I politely disagreed, and he politely welcomed the possibility of being proved wrong.

I next floated the suggestion with chief executive Tung Chee-hwa who immediately saw the possibilities and took the opportunity of meeting the president at an event in Macau (the celebration of the handover anniversary of that city) to put forward the invitation directly. President Jiang agreed.

Chief executive Tung Chee-hwa (left) chats to president Jiang Zemin on December 20, 2000, after attending a ceremony at the Macau Cultural Centre marking the first anniversary of Macau’s handover. Photo: David Wong

Chief executive Tung Chee-hwa (left) chats to president Jiang Zemin on December 20, 2000, after attending a ceremony at the Macau Cultural Centre marking the first anniversary of Macau’s handover. Photo: David Wong

The rest, as they say, is history. There followed weeks of liaison meetings with senior officials of the State Council’s Hong Kong and Macau Affairs Office to hammer out detailed arrangements.

The president not only attended the Hong Kong forum and gave the opening night address, he brought with him more mainland officials of ministerial rank or above than had attended the Shanghai one. Somewhere in the InvestHK archives is a picture of Jiang giving his speech in the Hong Kong Convention and Exhibition Centre – under the departmental logo. What a night.

Chinese president Jiang Zemin delivers a speech at the opening ceremony of the Fortune Global Forum, in Hong Kong on May 8, 2001. Photo: AP

Chinese president Jiang Zemin delivers a speech at the opening ceremony of the Fortune Global Forum, in Hong Kong on May 8, 2001. Photo: AP

Impressive and dramatic as that was, it is not the picture that lingers most in my mind. That came later as hundreds of high-powered guests from around the world spilled out of the hall and walked along the connecting bridge to the Grand Hyatt Hotel.

At every 50 metres stood a member of staff of the new department to usher the crowd, every man in his InvestHK tie, every woman wearing her InvestHK scarf. Glowing with pride for their department, their city, their country. The momentum gained from that event was to carry us through the tough times of the severe acute respiratory syndrome (Sars) epidemic just two years later.

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On a side note, we heard later that president Jiang had wanted to give his opening address in English. That would have emphasised the point that Hong Kong was an international business city, as well as being part of China. In the event, his staff prevailed on him to speak the national language on the grounds that he was on sovereign soil. That view prevailed but that it had even been an option seemed then – and seems now – pretty significant.

Even speaking Mandarin, Jiang conveyed the most important point: that Hong Kong was an important city in China with the full backing of the central government. Working together, there was no limit to what we might achieve. A few weeks later, I lodged my application for Chinese nationality.

Thank you, president Jiang. Hong Kong will miss you.

Mike Rowse is the CEO of Treloar Enterprises

South China Morning Post

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