Since the regime quashed China’s version of the K-pop industry in 2021, an underground ‘alt-idol’ culture has emerged, championing freedom and experimentation Over the past decade, “idol” culture has turned east Asia into a pop music powerhouse as global audiences have flocked to Japanese and especially South Korean groups. Formed and exactingly trained by big entertainment conglomerates, bands such as BTS and EXO have blown up internationally thanks to bombastic songs, sensational dance routines and marketing campaigns designed to build a parasocial relationship between performers – idols – and their…