China wants people to eat more high-quality beef, unveils quality-grading system

Amid falling prices and stiff competition from imports, China has unveiled plans to bolster the cattle industry – the latest in a series of policies aimed at strengthening key agricultural sectors.

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China will step up its beef production and implement a quality-grading system for locally produced beef to promote consumption of high-quality versions of the meat – part of an effort announced by the nation’s top economic planner and nine government departments to boost consumption of farm produce.

A top producer and consumer of agricultural products, China will unleash new consumption potential for a range of diverse, high-quality and differentiated products, while enhancing the appeal of domestic products amid increasing competition from imports, the ministries said in a plan released last week.

The nutritional structure of Chinese residents’ diets is still not well balanced

Jiang Wensheng, vice-minister

“Currently, the nutritional structure of Chinese residents’ diets is still not well balanced, with an insufficient intake of high-quality proteins,” said Jiang Wensheng, vice-minister of agriculture and rural affairs, at a press conference last week. “This leaves significant room for consumption growth.”

The average wholesale price of beef stood at around 63.8 yuan (US$8.90) per kilogram between July 21 and July 27, according to the Ministry of Agriculture and Rural Affairs.

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This marked a slight rebound from March prices of around 57.2 yuan per kilogram – the lowest in eight years – but remained 17 per cent lower than its average of around 77 yuan per kilogram before prices started slipping in 2023.

South China Morning Post

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