Apple’s iPhone Air sold out within minutes of its launch in China on Friday, underscoring the device’s popularity among Chinese consumers despite competition from Android devices.
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The strong sales followed CEO Tim Cook’s visit this week to promote the product in the world’s largest smartphone market amid ongoing geopolitical tensions between China and the US. As chairman of an advisory body at Tsinghua University’s management school, Cook also met Vice-Premier He Lifeng on Thursday.
Minutes after bookings opened, the model was sold out at all bricks-and-mortar stores in Beijing and Shanghai, as well as in cities like Tianjin, according to Apple’s website. Online shipments were delayed by one to two weeks.
The robust demand reflects the positive reception of Apple’s newest and thinnest model in the Chinese market despite heightened competition from local brands such as Huawei Technologies and Xiaomi, which are striving to expand in the higher-end market in a challenging economy.
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