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The meeting, held at Brazil’s mission to the UN, was Lula’s first working engagement in New York, highlighting the importance of technology and digital policy in his international agenda.
Brazilian officials estimate TikTok’s investment could reach R$55 billion (US$10.29 billion), making it one of the largest technology infrastructure projects ever announced in Brazil.
These cables are critical links carrying data traffic between South America and destinations in North America, Europe and Africa, making Ceará a natural hub for digital infrastructure.

At the centre of discussions is the Pecém Industrial and Port Complex, a deepwater facility west of Fortaleza that has been designated as an Export Processing Zone, or ZPE in Portuguese, a special economic area that grants tax breaks and fast-track licensing to companies establishing export-oriented operations.