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The weekend announcement, effective July 30, came just days after the United States levied the new tariff, which is set to take effect on Wednesday. The measure has sent shock waves through Brazil’s coffee industry and forced exporters to seek other markets.
The United States is the largest consumer of coffee globally, importing 3.3 million bags of Brazilian coffee in the first half of this year, nearly 23 per cent of Brazil’s total coffee exports.
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Industry data shows that about 85 per cent of Brazil’s 2025 production of Arabica, the variety most exported to the US, has already been harvested.
