The United States is facing greater reputational damage than China in the ongoing trade war, as many global business leaders point to the current US administration’s policies as a principal cause driving the conflict, according to a recent survey.
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A poll conducted by the Sandpiper Group in April, covering 3,050 business leaders across 27 markets, found that nearly three-quarters of respondents blame the White House’s approach to trade for the escalating dispute.
The policy consultancy firm also found that 72 per cent believe the US should take the first step to de-escalate, while 61 per cent said China should do so.
“It is worrying that so many global business leaders are reeling from the recent geopolitical upheavals, and that they fear significant increased risks to their businesses in the short, medium and long term,” said Simon Buckby, managing director of Sandpiper Government & Public Affairs.
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“It is even more shocking that so many admit they do not feel highly confident they have the tools in place to manage their way through. This is a huge challenge for leaders, and especially corporate affairs teams, to step up and protect their firms.”
