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The award in the best digital subscription/reader revenue project category came after SCMP Plus beat out three competitors at Wan-IFRA’s Digital Media Awards Worldwide. Wan-IFRA is the World Association of News Publishers.
“SCMP Plus exemplifies our enduring and critical role as an innovative news organisation that prioritises subscribers’ needs,” said Post CEO Catherine So, who collected the award in Krakow, Poland. “Our innovation journey, powered by talent and technology, will only accelerate.”
The premium product is designed to provide indispensable, insightful content and in-depth analysis for global decision-makers and business leaders navigating China’s complexity, So said. It was introduced in May 2024, giving the Post a full suite of subscription tiers.
“The global award from Wan-IFRA Digital Media Awards Worldwide, coinciding with the first anniversary of our premium news platform SCMP Plus, affirms our leadership in trustworthy content and profound insights that empower our subscribers,” So said.
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